the Forty-Second Parallel

Hello, I'm Matt Grayson and this is my website. Feel free to learn more about me or just browse the archives. If you feel so inclined, you can also drop me a line. Thanks for stopping by!

Archives for January 2006

4 entries were found in the archives.

Bellsouth and the Godfather

Posted 19 JAN 2006 | Comments

Slate has an excellent overview of the recent efforts by telco and broadband providers to ration bandwidth to content providers based on how much they pay.

This is the way they want it to work: say Bellsouth is your ISP and you like to go online and search for pictures of puppies on Google. Well, Bellsouth goes to Google and demands a fee to ensure that those search results get to you as fast as possible. If Google pays up, you continue on your merry way with your puppie pictures, happy as a lark. If Google balks, however, and refuses to pay, Bellsouth will still let you access Google, but at a slower speed.

Sounds very mafia-like, doesn't it? That's cause it is ...

If the telcos and cable companies get their way, we'll have a Balkanized Web. Content providers who can afford to pay for premium service will market superior products to consumers with fast connections. Everyone else will make do with second-class companies at second-class speeds.

What they're looking to do is in essence a return to the old world of Prodigy and Compuserve where access providers extort extract a toll from everyone - users and content providers.

Elsewhere: there's always Slashdot, and Glen Reynolds comments on the benefits of an open web.

Relevant Churches

Posted 12 JAN 2006 | Comments

Please, no more doing church for them:

Relevant churches are rarely even closely relevant. Most Christians don't even like them. They might be better than Mom and Dad's morning service, but they usually are quite irrelevant to the outsider. The church person cannot guess what the seeker wants, undoubtedly getting it wrong. What Christians need to do is create meaningful worship through bringing their very own lives to God.

I came across this a while back, but since I wasn't blogging at the time I thought I would post it anyways because it's relevant (no pun intended). Since we moved to Memphis, Jana and I have been attending a church that could in some ways be categorized as a "relevant church." It has solid theological roots and sound teaching (for the most part), but it's approach to "doing church" is always with the "unchurched" in mind.

Now 10 or 15 years ago, when this approach was relatively new, it seemed like a good way of reaching those who would normally be unreachable by traditional Christianity. The idea was that there was a new generation (of whom I am a member) that had grown up constantly being bombarded by media and advertising. So, it logically followed that the best way to reach them was to co-opt that same approach and entice them in with "relevant" messages and contemporary stylings. It was essentially an "if you can't beat them, join them" approach.

But over the past couple of years, I've started to cringe anytime I've encountered churches that take this approach. At first, I wasn't sure what my problem was - I chalked it up to snarkiness on my part. It wasn't such a grand, new idea any longer. So, I thought maybe I was just jaded. But that wasn't quite it. After I thought about it some more, I finally realized what it was.

The thing that bothers me about "relevant" churches is that the approach views man coming to Christ as something that we initiate. The "relevant" church thinks that if you package Jesus in a friendlier way, you can entice people through the front door who might not have given Jesus or church a second thought. Once you've got them in the building, all that's left is for you to keep them there long enough and eventually you'll make a believer out of them.

Why go out to the ends of the earth when you have advertising and a sound marketing plan? Do your market research, provide Starbucks at the front door and you've essentially got yourself a veritable believer factory. It's a cleaner, less messy approach to evangelism ... but the only thing that makes it is lazy, not good.

Maybe I am jaded. But it's not because I have concerns about the motivations of the men and women behind such efforts. I believe that most of them have the best of intentions and truly desire to draw people to Christ. The problem I see, however, is that it's too easy to trust in your own efforts to achieve that goal, rather than relying on God to draw people to Him.

God draws men to him. Not the other way around. Not market research or targeted mailing campaigns or shiny promotional materials with glib stock photos and a catchy slogan.

Ephesians 1:3-6:

"Blessed be the God and Father of our Lord Jesus Christ, who has blessed us in Christ with every spiritual blessing in the heavenly places, even as he chose us in him before the foundation of the world, that we should be holy and blameless before him. In love he predestined us for adoption through Jesus Christ, according to the purpose of his will, to the praise of his glorious grace, with which he has blessed us in the Beloved."

The Role of Design on the Web

Posted 04 JAN 2006 | Comments

Gerry McGovern: Graphic design plays a minor role on the Web. (Via Stylegala).

Umm ... yeah. And water plays a minor role in the life of a fish.

He makes a few good, if not obvious, points about what a web site should be. However, his argument that graphic design "has an important, though limited role" is based on the myopic point of view that a web site must strictly fit within certain bounds. Otherwise, he argues, that you're "forcing the web to be something it's not."

I'm sorry to break it to Mr. McGovern, but regardless of what the web was originally conceived to be or what anyone believes it should be, it's heck of a lot more than that now. Contrary to his assertions, it is a brochure and an annual report and a marketing vehicle. No one may have intended it to be that, but no amount of protest and hand waving from "experts" is going to change that.

Mark Boulton responds.

Another Go ‘Round

Posted 03 JAN 2006 | Comments

Well, I'm back. After a 6 month hiatus, I've decided that this blogging thing is actually quite entertaining. I found out that I actually missed it. So, after several weeks of tinkering with new designs and different blogging platforms, I'm proud to introduce the Forty-Second Parallel, Part Two!

In giving this thing another go, I'll be approaching the topics I write about with a slightly different focus. I'll probably write less about scripting languages and more about design (information, graphic and web) and life in general. I'm also hoping to give this site a tighter focus - the previous incarnation was a little bit about lots of things but not a whole lot about anything. Unfortunately, this isn't Seinfeld and a blog about nothing doesn't really work all that well in retaining readers. The old posts are still here, but the only nod I plan on giving to a lot of those topics is the occassional mention in the links section.

In any event, happy new year to all and all that jazz. I pray that what I write here may fulfill I Peter 4:10-11:

"As each has received a gift, use it to serve one another, as good stewards of God's varied grace: whoever speaks, as one who speaks oracles of God; whoever serves, as one who serves by the strength that God supplies - in order that in everything God may be glorified through Jesus Christ. To him belong glory and dominion forever and ever. Amen."